A Visual Evolution - The Naruhodo Solutions Rebranding

Naruhodo Solutions, a recruitment process outsourcing company based in the Philippines, embarked on a journey to elevate its brand presence and better communicate its commitment to providing simplified and innovative hiring solutions for startups in the US. The company initially had a simple and basic logo that needed a contemporary facelift to align with current design trends while preserving its brand essence.

Previous Logo

The primary goal was to rebrand Naruhodo Solutions with a fresh, modern look that resonates with professionalism, innovation, and the company's dedication to delivering viable staffing solutions. The rebrand aimed to position Naruhodo Solutions as a leader in the industry, offering a seamless and effective end-to-end recruitment process for US-based startups while providing dignified work opportunities for Filipinos.

REBRANDED LOGO

PROCESS

Strategic Analysis: Conducted a comprehensive analysis of Naruhodo Solutions' current brand perception, market positioning, and stakeholder expectations.

Stakeholder Collaboration: Engaged closely with key stakeholders, including leadership and clients, to understand their vision and gather insights into the values the brand should embody.

Design Exploration: Explored contemporary design trends, especially in the tech industry, while retaining the familiarity of rounded boxes from the original logo. Conceptualized various designs to find the perfect balance.​​​​​​​

Feedback and Iteration: Presented design concepts to the Naruhodo Solutions team and incorporated feedback to refine and enhance the chosen design direction. While the designs below are seemingly okay, the stakeholders wanted to make the brand approachable.

Symbolic Integration: Introduced a magnifying glass into the moniker to symbolize precision and focus in finding highly eligible staff, aligning with the company's mission of providing tailored recruitment solutions.

Color Psychology: Carefully selected a color palette that conveyed trust, reliability, and vibrancy, aligning with the values of Naruhodo Solutions.

Typography Refinement: Choose fonts that strike a balance between professionalism and modernity, enhancing the overall contemporary look of the brand.

Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency in brand application across various platforms.

The final rebranding of Naruhodo Solutions resulted in a dynamic and vibrant visual identity that successfully communicated the company's evolution. The logo's rounded boxes maintained a connection to the original design, while the added magnifying glass conveyed precision and focus, reflecting the company's dedication to delivering top-notch recruitment solutions.